I’m Jeff Becraft. By day I help run a propane company across three plants and a satellite location. In the evenings and on weekends, I build websites and run marketing for the locally-owned shops, trades, and restaurants of Central Kentucky — the kind of folks I’ve worked alongside my whole life.
By day I’m the assistant manager at Clark Propane Plus. I help oversee three plants plus a satellite location — ordering, dispatch, on-call weekends, the whole picture of what it actually takes to keep a multi-location small business running in this part of the world.
A few years back, the company needed help with its marketing. We got a couple of quotes from real agencies up in Lexington. Every one of them came back at twice what the work was worth, padded with words nobody on my team understood. So I figured it out myself. Website. Google Business Profile. Ads. Print. The same way you’d have to if it landed on your desk.
Once I learned it, I couldn’t un-see how much other locally-owned shops were getting taken advantage of by big agencies who didn’t know them and didn’t live here. So I started Impact Marketing KY — nights and weekends, for now — to do the same caliber of work for one fair price, in plain English, for the folks I already know.
I’m up-front about where I am today. This is a side business growing into a full-time one. That means you get the owner’s full attention and honest pricing while we build something together. Eventually I’ll hire one or two people I trust. Until then, every conversation, every line of code, every invoice — that’s me.
This is downtown Winchester. The gold dome on the courthouse is six minutes from my house. If you hire me, your meetings happen on a real Main Street — or your front desk, or your shop floor, or your dispatch office. Whichever’s easier for you.
Being from here isn’t a tagline. It’s what makes the work better.
I know what slow seasons look like for a propane company in July. I know why a barbecue place in Mt. Sterling cares about Friday-night search results in a way Lexington firms don’t. When I write the copy on your website, it sounds like somebody who’d actually walk in and order — because that somebody is probably me.
If you’re running one of these, you’re the kind of business I built this for.
The places people pass every day but don’t always think of when they pull out their phone to search. I get you on the map — literally — and make sure the website matches the experience inside.
Phones-ringing businesses. I’ve worked inside one for years — so I know the difference between marketing that looks pretty and marketing that fills tomorrow’s schedule.
Anybody running a real, locally-owned operation who’s tired of being treated like a number by an account manager three states away. Doesn’t matter what you sell — if you’d shake my hand at a chamber meeting, we’ll get along.
I’ve lived in Central Kentucky my whole life. I’m at the same chamber meetings, the same diners, the same intersections you are. That shows up in your copy, your photos, and the way I represent your business when I’m not in the room.
I offer one-time project work for a new website or branding, plus 6 and 12-month Growth Partnerships for businesses that want a dedicated marketing lead they actually know. You pick what fits today — we can always move to a longer arrangement when the numbers say it’s time.
I don’t care about vanity metrics. I care about ringing phones and customers walking through your front door. If something I’m doing isn’t producing that, I’ll be the first one to tell you to stop spending on it.
Headquartered in Winchester. If you’re in the Bluegrass and run a small business, you’re in my service area.
Same offer to everyone. I’ll look at what you have, give you three to five things I’d fix first, and answer whether you even need to hire someone. If the answer’s no, I’ll say so.
— or just call me — (859) 749-9717Mon–Fri 5pm–10pm · Sat–Sun 10am–10pm ET · 24/7 for current clients
