Same four phases, every time. Whether you’re a barbecue place in Mt. Sterling or an HVAC company in Lexington, I work the same way — honestly, in plain English, and in the order that actually compounds.
If any of these sound like you, you’re not alone — and the fix is more straightforward than the agencies up in Lexington have made it sound.
You’ve been open five years. You do good work. But when somebody two streets over searches for what you sell, the place that opened last month shows up first — and they don’t know you’re an option.
What it usually isAn incomplete Google Business Profile, a website Google can’t read, and zero local SEO foundation. All fixable.
A previous agency talked you into Google Ads or Facebook Ads. You see the bill come out every month, you see a report full of impressions and reach — but you can’t answer the only question that matters: did anybody actually call?
What it usually isNo conversion tracking, broad keyword targeting, and a landing page that doesn’t match the ad. Fix the foundation first, then we let the ads run.
Things were great for the first three months. Then the account manager changed. Then the calls got slower to return. Then nothing — just the invoice, still on auto-pay, with no idea what you’re actually paying for anymore.
What it usually isYou were a small account at a big shop. Here, you’re working directly with the owner. There’s nobody to hand you off to.
I do them in this order because doing them in a different order is how money gets wasted — and I’d rather spend a few weeks on the foundation than a few months explaining why your ads aren’t working.
I take an honest look at what you have today — website, Google Business Profile, ad spend, reviews — and what your competitors are doing. Then I tell you in plain English what’s leaking, what’s actually working, and what to do first.
Before we spend a dollar driving traffic, the place we’re sending traffic to has to work. New or refreshed website. Tight brand consistency across every place a customer sees you. Mobile speed, contact info, hours — the un-glamorous stuff that makes the rest of it possible.
Now that the foundation is solid, we get you visible. Google Business Profile cleaned up and posting weekly. Local SEO done by hand. Targeted Google & Meta ads aimed at real customer intent in your service area — not impressions, not reach.
Marketing isn’t set-it-and-forget-it. We watch what’s working, kill what isn’t, and recalibrate every 90 days. Same person reviewing your numbers every month — no handoff to a junior, no template report that doesn’t match what you actually care about.
“I don’t care about vanity metrics. I care about ringing phones and customers walking through your front door. If something I’m doing isn’t producing that, I’ll be the first one to tell you to stop spending on it.”
Jeff Becraft · owner, Impact Marketing KY
The Blueprint Session is basically a free version of Phase 01: 30 minutes on your business, an honest audit, and the ranked fix list. No pitch on the back end. If you walk away and never call again, you’re still ahead.
— or just call me — (859) 749-9717Mon–Fri 5pm–10pm · Sat–Sun 10am–10pm ET · 24/7 for current clients
