Richmond runs on a rhythm most marketing plans ignore: the EKU calendar. Students arrive, the town swells, summer empties it back out. Businesses that plan their marketing around that cycle win the year. Businesses that don't wonder why the same budget performs differently every month.
Madison County keeps growing, and Richmond’s retail and dining corridors grow with it. Every August a fresh wave of students and parents lands in town knowing absolutely nothing about which businesses locals trust — they find everything by phone. That’s a massive, recurring opportunity for any Richmond business whose Google presence is in shape, and a recurring loss for everyone else.
I build Richmond clients’ marketing around that reality: a site that loads fast on a phone, a Google Business Profile tuned for “near me” searches, and seasonal pushes timed to move-in, graduation, and the slow summer stretch where the locals-only months need a different message.
Every service is delivered by me directly, priced openly, and only recommended if it will actually move the needle for your Richmond business.
Yes — and the student cycle is usually the first thing we talk about. The marketing that works in September is not the marketing that works in June, and your plan should know the difference.
Yes. Richmond is a short drive from my base in Winchester. The free Blueprint Session can happen at your business, or virtually if that's easier.
Usually the Google Business Profile. It's the highest-leverage free asset in local marketing, and most listings are half-finished. Before spending a dollar on ads, we make sure the people already searching for you can actually find and choose you.
Thirty minutes on where you show up online and where you don’t. You’ll leave with a clear picture of what’s working and what I’d fix first — whether or not we end up working together.