Service 05 · Social Media Management

Social media that sounds like your town, not a template.

Steady, honest posting on the channels your customers actually use — Facebook, Instagram, and your Google listing — with real photos of your real business and captions that sound like the person customers meet when they walk in. No stock sunsets. No motivational quotes. No posting for posting’s sake.

The honest version

Your customers can tell who’s really posting.

Around here, people follow local businesses because they like the people in them. The moment a page starts posting content-mill graphics and captions written from three states away, they can tell — and they quietly stop paying attention. The whole value of a small-town page is that it’s genuinely yours.

So that’s what I make: posts built from your photos, your jobs, your specials, your slow-season rhythms, written in your voice. Enough presence that you look alive and well-run, never so much that it turns into noise.

What you get

What social management includes.

  • A monthly content calendarPosts mapped to your real calendar — promotions, seasons, holidays, slow weeks — planned ahead so nothing scrambles.
  • Real photos & your voiceCaptions that sound like you, on photos of your actual work. If it wouldn’t sound right said across your counter, it doesn’t post.
  • Facebook, Instagram & Google postsThe three channels that matter for Central Kentucky small businesses, each getting its own format — not one caption pasted three places.
  • Comment & DM coverageI keep an eye on replies and messages, so you’re not fielding “are you open?” at 11pm.
  • Built around your seasonsMore when you’re pushing, less when you’re slammed or slow — because February and October aren’t the same business.
  • A one-page monthly recapWhat ran, what people responded to, what’s planned next — plain English, one page.

Social media — published prices

One-time setup or ongoing management · Full detail on the pricing page

Social Account Setup

$300

one-time · FB + IG + GBP + first 5 posts

Accounts built out right, branded, and seeded with the first posts.

Local Foundation

$497

per month

Steady posting and coverage for established single-location businesses.

Local Growth

$997

per month

A fuller rhythm across channels, alongside SEO and GBP work.

Email Campaign

$250

one-time · design + write + send

A single campaign to your customer list — pairs well with a seasonal push.

Where I work

Serving the Bluegrass, one town at a time.

Local voice is the whole product — I manage social for businesses in Winchester · Lexington · Richmond · Georgetown · Mount Sterling · Nicholasville · Paris · Versailles — and the rest of Central Kentucky. If you’re in the Bluegrass and run a small business, you’re in my service area.

Straight answers

Social media questions I hear the most.

Which platforms does my business actually need?

For most Central Kentucky small businesses: Facebook first, Instagram second, and your Google Business Profile always — that third one doubles as local SEO. Anything beyond that has to earn its place, and at the Blueprint Session I’ll tell you honestly what’s worth your money.

Do I need to be on TikTok?

Probably not — and I’d rather tell you that than bill you for it. For a few businesses (food, events, anything visual with a younger crowd) it can be worth testing. For most local trades and shops, your customers are on Facebook, and that’s where the phone calls come from.

How many posts per week do I need?

Fewer than the internet tells you. A steady two-to-three a week of real content beats daily filler every time — and the rhythm should flex with your seasons. Consistency and honesty matter more than volume.

Can I approve posts before they go out?

Yes. You’ll see the month’s calendar before it runs, and nothing goes out that you haven’t okayed. It’s your name on the page — you stay in control of it.

What does social media management cost?

$300 one-time to get accounts set up right with the first five posts, then monthly management through the partnerships from $497/mo depending on how much rhythm your business needs. All published on the pricing page.

The other five

Every service, one owner, no handoffs.

Web Design

A fast, mobile-first website built to turn visitors into phone calls.

Learn more →

Local SEO

Showing up when your neighbors search for what you sell.

Learn more →

PPC Advertising

Google & Meta ads with zero markup on your ad spend.

Learn more →

Google Business Profile

The map-pack listing that decides who gets the call.

Learn more →

Print & Branded Materials

Cards, wraps, and signs that match the brand online.

Learn more →

Published pricing

Every number for every service, out in the open.

See pricing →
Free Blueprint Session

Let’s make your pages sound like you again.

Bring your Facebook page to a free Blueprint Session — or just the guilt about how long it’s been since you posted. I’ll give you an honest read on what your channels need and what they don’t.