Here's a small thing that costs real money.
Open your website on your phone. Find your phone number. Tap it.
Did it start a call? If it didn't, that number is a picture of a phone number. Every customer who wants to call you has to memorize it, close your site, open their phone app, and type it in — and some percentage of them simply won't.
Why it happens
Usually one of two reasons. Either the number is baked into an image (a banner or a logo), so there's no text to tap. Or it's text, but nobody wrapped it in a link.
The fix
It's one line. The number needs to be a link that starts with tel: — so
<a href="tel:+18597499717">(859) 749-9717</a>. Any web person can do this in
about two minutes. If you're on a site builder like Wix or Squarespace, there's usually a "phone"
link option in the link menu.
While you're in there: put the number somewhere it's visible without scrolling, and consider a bar that sticks to the bottom of the screen on phones. That's what I do on every site I build, and it's the single highest-value pixel on a local business website.
This is the kind of thing I'll just tell you for free if you ask. It takes me two minutes to spot and it isn't worth an invoice.